FairPrice Express

That same year, FairPrice tied up with oil company ExxonMobil to open FairPrice Express and Cheers convenience outlets at seven Esso and Mobil stations as a pilot project. The station will be run by NTUC FairPrice Co-operative, which sets the fuel prices and run the station's minimart. ExxonMobil will supply the fuel, and will sell its oil products inside the FairPrice-run stations. If this pilot project proves successful, all stations will be converted to either FairPrice Express or Cheers with the co-operative taking over the management of each station. ExxonMobil also announced that all the stations will be renamed "Esso" by year-end.